NGTF – Night Foods Inc.

I have to say it was a small shock to me that the major brands in the food sector have not focused their attention on night time snacking. Yes there are a few semi healthy options, but nothing in comparison in taste and satisfaction as day time ones provide.

Or, perhaps the big players are waiting for a small cap to create the market, achieve proof of concept which kicks off talks of a buy out or licensing, its a cheaper way for the big players to make sure they don't end up walking into a sector that may not work.

Well, NGTF has done a fantastic job of placing its stake in the night time snack industry just as its most needed given the rise of the Medical Marijuana sector; the munchies, a side effect that drives
an entire industry……think about it.

Some interesting information I found during my search:

https://www.forbes.com/sites/jefffromm/2017/02/08/what-brands-need-to-know-about-modern-millennial-snack-culture/#2b2053ed1885 – Mintel research found that healthy, energizing and light snacks are consumed earlier in the day, whereas evenings and nighttime snacks progress into indulgences both sweet and savory.

https://www.projectnosh.com/news/2017/600-million-sale-rxbar-highlights-investors-big-cpg-companies-missing?utm_source=Project+NOSH&utm_campaign=fc29351ca3-mailchimp&utm_medium=email&utm_term=0_7c5f7cfa9b-fc29351ca3-169498609 – "The purchase of RXBAR by Kellogg is just the latest sale in the consumer M&A frenzy. The big CPG companies have no other choice but to buy these small companies – their legacy products aren’t selling and they’re not producing innovation internally, so buying emerging brands is their fairly low-risk strategy for recouping growth."

http://www.chicagotribune.com/business/ct-biz-food-industry-deals-20171010-story.html – Acquisition activity in the snack space is rampant…article from Chicago Tribune. "Expect this trend of acquisitions to continue, analysts say."

http://www.betterretailing.com/couples-night-in/ – “Evening snacking is a high-value opportunity for retailers – out of all snacking occasions, it’s time together with partners that consumers are willing to pay the most for,” says Rebecca Worthington, Pringles senior brand manager.

http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=12311809 – Nightfood letter to shareholders

http://www.npr.org/sections/thesalt/2012/05/18/153033762/tracking-the-junk-food-the-world-eats-after-dark – "People around the world show remarkable similarity in their daily eating habits: meals start off healthy in the morning, but get progressively worse throughout the day – until by nightfall we're deep into junk food territory."

At the bottom of this page you will find some interesting facts about MIntel http://www.mintel.com/global-food-and-drink-trends

Mintel is the worlds largest market research firm and they have identified night snacking to be one of their key food and beverage trends for 2017 and beyond as you can see there. The free report touches on it further.

Bottom line:

1. NGTF is the only company currently addressing one of the key consumer trends of the next decade

2. NGTF recently hit new revenue milestones and expect much growth in coming months

3. M&A is rampant in the snack space at very high multiples of top line revenue and we are the pioneer and creator of a category, it's reasonable for somebody to fathom an even bigger valuation.

Sincerely,

AST

Disclaimer:
We have received five thsnd dlrs via a bank wire for the awareness of NGTF.
We have previously received twenty thsnd drls via a bank wire for the awareness of NGTF which has since expired.

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NGTF – Night Foods Inc.

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